HOW DO YOU SAY GOODBYE TO THE MOST INTERESTING MAN?
After nearly ten years, it was time for Dos Equis to bid farewell to a beloved advertising icon: The Most Interesting Man in the World. We needed a legendary, multi-platform send-off fit for a man of his magnitude – and it would need to appease the millions of fans who still loved him in order to avoid public backlash.
He doesn’t always do covers, but when he does, he does them twice.
Miss him? There’s a google chrome plugin for that.
Not sure he’s gone? There are conspiracy sites for that.
Press
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“Even The Most Interesting Man in the World is not immune to getting dumped”
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“Heroes live forever, but legends never die..”
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“The Most Interesting Man takes a one-way trip to Mars”
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“He may have won the lifetime achievement award, twice, and his shirts may never wrinkle, but even the “Most Interesting Man in the World” can get replaced.”