OREO x GAME OF THRONES
For the final season of GoT, we worked with the design studio behind the original opening sequence to create an all-OREO version of the show’s opening credits. Featuring more than 2,750 animated OREO cookies. 4.3 million packs were made and distributed in the weeks leading up to the premiere, making it one of the largest limited editions OREO has done. In the first week, we outsold all previous limited editions made in the past five years, and OREO's sales grew in one week with $7.2 Million.
Press
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“That's just . . . awesome, honestly.”
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“Apparently, you can do more with an Oreo than dunk it.”
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“Oreo’s biggest collaboration of the year, and potentially its biggest ever.”
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“'Welcome to the seven kingdoms of snackdom”