THE NEW MOST INTERESTING MAN IN THE WORLD
Just over six months after saying goodbye to our beloved icon, we needed to introduce the man who would take his place – and it wasn’t going to be easy. Fans would be curious, doubtful, or worse, angry. We had to get them excited about the new campaign and make it clear that despite debuting a new man, Dos Equis will always encourage fans to stay thirsty.
He can tie his arm behind his back, with one arm tied behind his back.
The first spot after the introduction of the new Most Interesting Man in the World.
The More Interesting Pre-Roll
Gossage said ‘People don’t read ads. They read what interests them. Sometimes it’s an ad’. And sometimes that ad is a pre-roll.
Who is the new Dos Equis guy?
We knew people where gonna google the new guy so we did a series of Google Search reply videos.
What is his name?
Where is he from?
1.5 BILLION IMPRESSIONS.
In the first 48 hours of the launch.
