BECOME OWNER
OF 20 SQUARE FEET
IN THE HAMPTONS
Cider is the perfect day drink. It’s cool and crisp, and best enjoyed in the sun. While Europeans were well versed in the art of cider, it turns out Americans had no idea. One place New Yorkers associate with a day of sunny leisure is the Hamptons, so we launched Stella Artois Cidre by giving away a slice of it. Agency: Mother NY.
Just the size of a picnic blanket.
A sweepstake to win the 20 square feet property was launched with an interactive video where the broker gave a tour of the property. He'd even call interested viewers for an interactive chat to assess whether they were a suitable owner of the picnic property.
The story develops differently depending on the answers.
“The sweet smell of success”
“Only the best grass will do”
